Animation 2d & 3d
In recent years, the use of animation in a wide variety of industries has grown significantly, and it’s not difficult to see why. Whilst motion in art has been evolving since the early 1900s, video content online has only just started taking off, and it now makes up 40% of online traffic.
Where as once you were only able to post a video on your website or YouTube and have it go no further, you can now share animated content on social media platforms too – in fact, sites such as Twitter have had to give in to video sharing due to popular demand. With 68% of people who watch video content online also sharing it, it’s understandable why the animation industry has seen such a boom. Below, we’ve highlighted just a few of the benefits of animation…
Increase popularity
If your animation is engaging, explanatory or helpful (or all three), your audience will likely be encouraged to find out more about the guys who posted it – you! If they’ve shared it, that’s even more click throughs to your website; even more phone calls to your office. An animated video like the ones we can create for you is far more likely to catch the eye on a news feed or website, many brands have become renowned for their animations and have even gone viral. John Lewis’ Monty the Penguin Christmas advert garnered 7m views in just 24 hours, increasing online sales by 17%. We can help to make sure your message or call to action is loud and clear.
Play the system
Now that we all know a little bit more about SEO, we’re all trying to cram in our keywords wherever possible to contend with Google’s algorithm and get our content to the top of the list. Of course, it’s far easier to rank on page 1 with a Youtube video than it is a website, so beat Google at its own game and get animated! We’ll make sure your animation is optimised correctly so that you’ll be able to put up a good fight for first place against your competitors.
Compact information
How many times have you started reading through something vaguely interesting and given up halfway down the page? Deciphering text can become boring quite quickly, but allow us to create a captivating animation for your audience that requires them to simply hit play, watch and/or listen, you’re far more likely to successfully convey your message. Animation allows you to compact a lot of information into an exciting short, often helping to simplify and enhance it.
Break boundaries!
We’ve spoken before about the possibilities animation can create for film, the scenes that would otherwise be physically impossible to create or invisage. Animation enables you to break those boundaries, bring imagination and ideas to life. As animators, we have no physical boundaries! We can help you can go the extra mile, cross the line from real to unreal, and create content that can help to amplify your campaign.
Animation can be used to add value to products and brands of all shapes and sizes – with 85% of people more likely to buy a product after seeing a video, can you really afford not to reap the benefits?