SEO

We believe a careful planning process which entails keyword and competitor analysis to define your target market and enable us to build a strategy to drive your target audience to your website. The core of your SEO campaign is your SEO implementation. We make the necessary adjustments to your website incorporating your selected keywords into existing web pages.

We adjust the keyword density required to achieve top ten rankings; editing and optimizing the most important areas within your site’s source code. We create and implement adjustments to ensure your site is search engine friendly.

We will perform competitor and keyword analysis to define your target audience and optimise your site according to our findings and your input.

These are the key stages of your search engine marketing journey;

On Site SEO

We recommend a complete keyword analysis to identify high value user groups in target geo areas (starting with North America).

Please see attached sample KW report which shows some search terms and volume of searches performed each month. The competition level shows how competitive each term is with the number closest to 1 being the most competitive.

We will perform details Keyword analysis to ensure ROI is maximised and our search engine marketing strategy is based on long term goals with short term milestones.

Once we have defined the target keywords we optimise your website and site structure for these key terms and request for search engines to trawl your site and rank it for these terms.

This is the base for all search engine optimisation and ensure the foundation is laid to maximise search term rankings over time.

Off Site SEO

We develop a ranking report at project commencement with all target keywords defined and on a monthly basis we build links, perform article syndication, create blog posts and perform social media bookmark tagging to ensure all key terms improve rankings each month.

We will send you a monthly ranking report to track progress, and ensure we are on track to achieve project goals.

Social Media Strategy

We will set up and create a social media strategy to ensure all Social Media benefits are achieved and all content created is engaging.

We will add 5000 likes to Facebook and ensure Twitter followers have some solid numbers to ensure your social media gains momentum.

The On Site SEO Process

Our SEO program is a long-term solution to get your site rank high through organic search results. We are sending you the overall information of how we will be able to provide you with pro-active SEO maintenance, advice and regular SEO campaign reports.

Project Scope

In our process, we focus on optimising the 3 to 4 existing pages of the website for the keywords identified in the keyword researching and map process.

We also looking at adding 6 to 7 new pages to improve the presentation of the services and effective keyword optimization on the website.

Keyword Analysis Report

The keyword research process is the foundation to a successful SEO campaign. Our comprehensive keyword research process allows us to identify the following:

  • Keywords that are in complete relevance to business offerings
  • Keywords that will produce the highest volume of traffic
  • Keywords that your competitors are using to find success
  • Important high traffic keywords your competitor doesn’t know about
  • Newly emerging keywords based on new trends, products and services related to your website
  • Keywords with high conversion rates to increase your ROI
  • This information will help us identify search terms that are important to your SEO campaign and overall online success.
SEO Implementation

Working on the specifications of each project, we allow you to focus on the creative elements and managing the core of your SEO campaign as this critical to your SEO implementation. We make the necessary adjustments to your website incorporating your selected keywords into existing web pages. We adjust the keyword density needed to achieve top ten rankings, editing and optimizing the most important areas within your site’s source code. We create and implement adjustments to ensure your site is search engine friendly.

  • Writing optimised Title Tags and Meta (description & keyword) Tags for existing/newly built pages.
  • Optimise page content
  • Optimised Filenames & Image Names
  • Adding relevant ‘Alt’ & ‘Title’ tags to image based top Navigation
  • Optimise Header Tags to the targeted pages
  • Add search engine friendly URL
  • Robots.txt inclusion
  • Suggestions to resolve problem issues highlighted in ‘Website Audit Report’.
  • Web Analytics Setup (Using Google Analytics or Web Logs)
  • Webmasters Account Setup with major Search Engines
Content Strategy

Content affects both on and off-site SEO as well as PPC. Onsite, it adds pages, depth, and relevance. Offsite, it helps with link building by providing link bait and material for syndication.

We build our content strategy around keyword map. The map tells which parts of the site need more relevant content. It also helps show relative keyword competitiveness.

Off-Site Link Building Process

In addition to the on-page SEO exercise, we suggest running a long term link building campaign to improve link popularity of your website and support on-page optimisation work.

Social Media Marketing

Social Media Strategy and Execution (Facebook, Twitter, Linkedin)
The proper and effective use of Social Media is to build community, conversation and relationships with your target audience.

Through consulting, strategising and executing in co-operation with you, Yantra Digital will direct the proper implementation of Social Media channels that will further build the brand, loyal customer base and community. Some of the activities that will be included in the program are:

  • General Social Media Strategy and Social Integrated Marketing consulting.
  • Formal Analysis of current marketing deployment, Social strategy development and integration.
  • Social Media Account creation, management and daily responsibility, including Facebook, Twitter, Google Plus.
  • Facebook page custom landing page design and implementation.
  • Twitter page custom background design and implementation.
  • Development and execution of a social content strategy.
  • Management of Facebook Business Page posting – We will be posting 5 to 6 times per week.
  • Management of Twitter posting – We will be posting 1 to 2 times per day.
  • Cross channel flow consulting from all media sites including website, fanpage, twitter, etc.
  • Blog Management – Posting 1 blog post each week on free blogging platforms.
Goals and Objectives – The Social Media helps in accomplishing
  • Enhancing the Brand Presence on the Social Media Platforms, primarily Facebook and Twitter.
  • Reaching ‘directly’ to the existing customer to know about the experience and get useful reviews with both positive and negative feedback.
  • Recovering dissatisfied customers by addressing their issues.
  • Reaching out to the potential new customers.
Social Bookmarking

Social Bookmarking or Tagging is a new technique to attract visitors to your website through marketing your website in popular social networking websites like www.Digg.com, www.Delicious.com, www.Reddit.com etc.
We will run monthly campaign building 200 Bookmarking Links each month.

Social Media Strategy and Execution

The proper and effective use of Social Media is to build community, conversation and relationships with your target audience. There are significant opportunities for Agility Forex to achieve gains within this medium.

Through consulting, strategy and executing in co-operation with Agility Forex, Yantra Digital will direct the proper implementation of Social Media channels that will further build the brand, loyal customer base and community. Some of the activities that will be included in the program are:

  • General Social Media Strategy and Social Integrated Marketing consulting.
  • Formal Analysis of current marketing deployment, Social strategy development and integration.
  • Social Media Account creation, management and daily responsibility, including Facebook, Twitter, Google Plus.
  • Facebook page custom landing page design and implementation.
  • Twitter page custom background design and implementation.
  • Development and execution of a social content strategy.
  • Management of Facebook Business Page posting – We will be posting 5 to 6 times per week.
  • Management of Twitter posting – We will be posting 1 to 2 times per day.
  • Cross channel flow consulting from all media sites including website, fanpage, twitter, etc.
  • Blog Management – Posting 1 blog post each week on free blogging platforms.
Press Releases

The online press release is the ideal way of promoting a brand on the web. There are quality press release portals where the latest press releases can be posted with back links. This solves two purposes, firstly, it assists in acquiring back links to the website and secondly, it helps attract quality traffic to the website.

We will submit 1 PR write-up to between 10 and 15 PR sites each month. We will require a write-up of 300 plus words to be used for each press release.

Performance Tracking – Web Analytics

Web Analytics is a tool that gives you rich insights into your website traffic and marketing effectiveness. It helps in the measurement, collection, analysis and reporting of Internet data for the purpose of understanding and optimizing web usage. With our web analytics service, we offer our customers vital information on:

Measuring and maximising ROI

Identifying which of the sources (i.e. search engines, network websites etc) generate the most revenue, customers and orders for your business.

Effectively targeting your marketing campaigns

Defining visitor groups by the content they read, the actions they take, even the URL they come from.

Optimizing Conversions – Click-path tracking to maximize the rate at which your Web site visitors convert into customers, subscribers or members.

Pinpointing Online Revenue-Enhancing Opportunities – Identifying online revenue-enhancing opportunities, such as the most profitable referring sources of traffic, and the ability to see which keywords, search engines or promotions drive the most sales.

Determining upward and downward trends on a particular product, and which products would function best as loss leaders to attract new customers.

Improving Customer Experience – Path analysis indicates whether or not visitors are finding the information they need within your site.