For any online business, an intuitively designed, responsive website is a must – but how are you going to drive traffic to your smart new site? Without traffic, your beautiful new website is like the world’s greatest birthday party without any guests! So what you need is a way to make those guests turn up.
A digital marketing strategy is an essential part of that process. This will outline the different methods you will use to drive traffic to your website. There are all sorts of strategies out there, from those that reap rewards in the short-term, like pay-per-click marketing, to the slower burn of an organic SEO campaign.
One of the most powerful weapons in the digital marketers’ armoury is content marketing. Not only is it affordable, but it can also generate results in the short- and the longer term.
What is content marketing?
According to the Content Marketing Institute:
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience.”
The idea is that by creating informative or entertaining resources like blogs, white papers, infographics, videos, social media posts and more, you will inform your customers’ buying decisions, increase your brand exposure and drive traffic to your site.
Of course, to do this the content must be of a high quality, well researched and relevant to your customers. In short, it must be something they actually want to read. Done well, online content can engage customers, encourage interaction and position your business as an authority in its field. The ultimate aim is to put your website at the forefront of your customers’ minds when they come to make a purchase.
What are the aims of your content marketing campaign?
Modern consumers are increasingly savvy about the way they make a purchase. 81 percent of shoppers admit to conducting online research before they buy. If your business has produced a number of relevant resources, it could be your content that informs their decision.
Making content marketing an essential part of your digital marketing strategy will help to:
• Increase brand awareness – Creating quality content will make customers and clients more aware of your brand and position your business as an industry expert.
• Improve customer relationships – Content that answers your customers’ questions and promotes engagement will make you the go-to resource for product or service information. Creating content that focuses on helping the customer rather than overtly selling to them is key.
• Build trust – It’s a competitive world online. Creating content that conveys your company culture, personal knowledge and even a splash of humour will help you build trust and standout from the crowd.
• Reach new customers – Content marketing gives you access to customers across the UK and around the world. This can help you expand beyond your local area.
How can we help?
At Yantra Digital Marketing, we offer a blogging and content marketing service that can take your online business from an unknown to your industry’s go-to resource. To learn more, please get in touch with our team today.