{"id":4894,"date":"2015-07-10T13:39:40","date_gmt":"2015-07-10T12:39:40","guid":{"rendered":"http:\/\/www.yantradigital.com\/blog\/?p=4894"},"modified":"2015-10-29T10:13:41","modified_gmt":"2015-10-29T10:13:41","slug":"what-is-social-media-strategy","status":"publish","type":"post","link":"https:\/\/www.yantradigital.com\/blog\/what-is-social-media-strategy\/","title":{"rendered":"What is Social Media Strategy?"},"content":{"rendered":"<p align=\"justify\">Social Media Strategy is the proper and effective use of Social Media to build communities, conversations and relationships with your target audience.<\/p>\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-medium wp-image-72\" title=\"img-01\" src=\"http:\/\/www.yantradigital.com\/blog\/wp-content\/uploads\/2015\/08\/img-02.png\" alt=\"\" width=\"300\" height=\"124\" \/>\n<p align=\"justify\">Social media is very effective in improving the experience of existing customers and reaching out to potential customers by building a strong brand presence across social media platforms.<\/p>\n<p align=\"justify\">If implemented effectively, a social media strategy assists in enhancing the organisation\u2019s brand presence on the social media platforms; primarily Facebook and Twitter. It also assists by reaching &#8216;directly&#8217; to your existing customers to obtain useful insights into their experience with both positive and negative feedback.<\/p>\n<p align=\"justify\">Why is social media strategy important?<\/p>\n<ul>\n<li>67% of Twitter users are more likely to buy from brands they follow.<\/li>\n<li>90% of marketers say social media has generated exposure for their business.<\/li>\n<li>77% of marketers say social media has increased website traffic for their business<\/li>\n<li>72% of marketers say social media helps them develop loyal fans.<\/li>\n<\/ul>\n<p>Yantra Digital&#8217;s High Level guidance to best practice Social Media Strategy<\/p>\n<ul>\n<li>Use the most common platforms\n<ul>\n<li>Facebook, Twitter, Youtube, Instagram and Pinterest.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Build a &#8220;one-year roadmap&#8221; of your business, allowing you to manage content posting in advance:\n<ul>\n<li>Topical issues<\/li>\n<li>Seasonal trends<\/li>\n<li>Upcoming events<\/li>\n<li>Local news<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Build your communities and engage with them\n<ul>\n<li>Build your community &amp; gain more followers<\/li>\n<li>Keep followers loyal by posting engaging content<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Post content regularly to keep followers engaged over a longer time-frame<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/posts\/4894"}],"collection":[{"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/comments?post=4894"}],"version-history":[{"count":0,"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/posts\/4894\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/media\/4818"}],"wp:attachment":[{"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/media?parent=4894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/categories?post=4894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/tags?post=4894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}