{"id":4904,"date":"2015-07-22T13:45:58","date_gmt":"2015-07-22T12:45:58","guid":{"rendered":"http:\/\/www.yantradigital.com\/blog\/?p=4904"},"modified":"2015-10-29T10:13:53","modified_gmt":"2015-10-29T10:13:53","slug":"why-is-video-an-integral-component-of-your-digital-strategy","status":"publish","type":"post","link":"https:\/\/www.yantradigital.com\/blog\/why-is-video-an-integral-component-of-your-digital-strategy\/","title":{"rendered":"Why is video an integral component of your digital strategy?"},"content":{"rendered":"<p align=\"justify\">Watch the <a href=\"http:\/\/tv.macocaribbean.com\/barbados\/hotels\/radisson-aquatica-resort\/index.html\" target=\"_blank\">Radisson Showreel here<\/a><\/p>\n<p align=\"justify\">The Radisson Barbados were seeking new methods of engaging with their target audience in order to increase their bookings. We consulted and implemented a new digital strategy based on maximising target user engagement and ROI. This entailed building a story of unique innovative brand videos based on the expected Radisson experience. As a result, their social media reach and engagement increased, leading to more focused traffic to their website, leading to higher conversion.<\/p>\n<p>The two key purposes for why video should form an integral part of your digital strategy are for target-user engagement and increased conversion rate.<\/p>\n<p align=\"justify\">Target-user Engagement There has been a huge increase in the viewing of video content in recent years. At present, it is proving to be the most effective way of communicating with and engaging target audiences.<\/p>\n<p align=\"justify\">Forbes powerfully expressed how pivotal video is to target-user engagement through research suggesting, \u201c65% of executives have visited a vendor\u2019s site after watching a video\u201d.<\/p>\n<p align=\"justify\">Increased Conversion rate By engaging with your target audience through effective mediums such as video, you allow your business the opportunity to significantly increase conversion rate.<\/p>\n<p align=\"justify\">Research suggests that the average internet user spends 88% more time on a website with a video. Further research has shown that using video on landing pages can increase conversion by 80%.<\/p>\n<p align=\"justify\">Yantra Digital\u2019s Top Video Tip of the Week Integrate a video strategy into your digital strategy in order to maximise profit and engagement among your target audience.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":5017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/posts\/4904"}],"collection":[{"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/comments?post=4904"}],"version-history":[{"count":0,"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/posts\/4904\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/media\/5017"}],"wp:attachment":[{"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/media?parent=4904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/categories?post=4904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/tags?post=4904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}