{"id":6590,"date":"2015-12-15T10:32:53","date_gmt":"2015-12-15T10:32:53","guid":{"rendered":"http:\/\/www.yantradigital.com\/blog\/?p=6590"},"modified":"2015-12-21T11:42:49","modified_gmt":"2015-12-21T11:42:49","slug":"why-is-socialmedia-strategy-important","status":"publish","type":"post","link":"https:\/\/www.yantradigital.com\/blog\/why-is-socialmedia-strategy-important\/","title":{"rendered":"Why is Social Media Strategy important?"},"content":{"rendered":"<p>Social media is an important tool that can be used to help you achieve a variety of your business goals. <\/p>\n<p><strong>Social Media assists in:<\/strong><\/p>\n<ul>\n<li>Enhancing your brand presence through your social media platforms; primarily Facebook and Twitter.<\/li>\n<li>Reaching &#8216;directly&#8217; to your existing customers to learn about their experience and to get useful reviews with both positive and negative feedback.<\/li>\n<li>Recovering dissatisfied customers by addressing their issues.<\/li>\n<li>Reaching out to the potential new customers.<\/li>\n<\/ul>\n<p>The use of Social Media platforms is a low cost method of marketing and as there is a growing adoption of Social Media strategy, it is critical that you reach your potential and existing audience through this medium. <\/p>\n<p>83% of marketers indicate that social media is important for their business, which strongly illustrates the increasing importance of implementing a Social Media Strategy.  <\/p>\n<p>Additionally, 84% of B2B marketers use social media in some form. Therefore, you cannot afford to fall behind!<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":6593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/posts\/6590"}],"collection":[{"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/comments?post=6590"}],"version-history":[{"count":0,"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/posts\/6590\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/media\/6593"}],"wp:attachment":[{"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/media?parent=6590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/categories?post=6590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/tags?post=6590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}