{"id":6603,"date":"2015-12-17T11:44:19","date_gmt":"2015-12-17T11:44:19","guid":{"rendered":"http:\/\/www.yantradigital.com\/blog\/?p=6603"},"modified":"2015-12-22T05:44:04","modified_gmt":"2015-12-22T05:44:04","slug":"how-will-social-media-strategy-help-me-and-my-business","status":"publish","type":"post","link":"https:\/\/www.yantradigital.com\/blog\/how-will-social-media-strategy-help-me-and-my-business\/","title":{"rendered":"How will Social Media Strategy help me and my business?"},"content":{"rendered":"<p>The top two benefits of social media marketing are increasing exposure and increasing<br \/>\ntraffic. A significant 90% of all marketers indicated that their social media efforts have<br \/>\ngenerated more exposure for their businesses. Increasing traffic was the second major<br \/>\nbenefit, with 77% reporting positive results.<\/p>\n<p>Most marketers are using social media to develop loyal fans (69%) and gain marketplace intelligence (68%).<\/p>\n<p><strong>Improved sales<\/strong><\/p>\n<p>It takes time to develop relationships that lead to sales. However, a large percentage of marketers who take the time find great results.<\/p>\n<p>For example, more than half of marketers who&#8217;ve been using social media for at least 2 years report it helped them improve sales. More than half who spend 6 or more hours per week find the same results and 73% of those who spend 40+ hours per week earn new business through their efforts.<\/p>\n<p>Conversely, 49% of all marketers taking this survey report that social media has not helped them improve sales. This may be because they lack the needed tools to track sales.<\/p>\n<p><strong>Increased exposure<\/strong><\/p>\n<p>With as little as 6 hours per week, the vast majority of marketers (91%+) indicated their social media efforts increased exposure for their businesses. Nearly all marketers (91%+) who&#8217;ve been employing social media marketing for one year or longer report it generates exposure for their businesses.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":6604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/posts\/6603"}],"collection":[{"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/comments?post=6603"}],"version-history":[{"count":0,"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/posts\/6603\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/media\/6604"}],"wp:attachment":[{"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/media?parent=6603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/categories?post=6603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yantradigital.com\/blog\/wp-json\/wp\/v2\/tags?post=6603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}