{"id":215,"date":"2015-09-30T16:00:13","date_gmt":"2015-09-30T16:00:13","guid":{"rendered":"http:\/\/yantradigital.com\/digital-marketing\/?page_id=215"},"modified":"2017-10-27T12:28:28","modified_gmt":"2017-10-27T12:28:28","slug":"social-media","status":"publish","type":"page","link":"https:\/\/www.yantradigital.com\/digital-marketing\/social-media\/","title":{"rendered":"Social Media"},"content":{"rendered":"<p>[et_pb_section admin_label=&#8221;Section&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221;][et_pb_fullwidth_header admin_label=&#8221;Fullwidth Header&#8221; title=&#8221;Social Media&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; header_fullscreen=&#8221;off&#8221; header_scroll_down=&#8221;off&#8221; background_url=&#8221;http:\/\/yantradigital.com\/digital-marketing\/wp-content\/uploads\/2015\/09\/02.jpg&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; content_orientation=&#8221;center&#8221; image_orientation=&#8221;center&#8221; custom_button_one=&#8221;on&#8221; button_one_letter_spacing=&#8221;0&#8243; button_one_use_icon=&#8221;default&#8221; button_one_icon_placement=&#8221;right&#8221; button_one_on_hover=&#8221;on&#8221; button_one_letter_spacing_hover=&#8221;0&#8243; custom_button_two=&#8221;on&#8221; button_two_letter_spacing=&#8221;0&#8243; button_two_use_icon=&#8221;default&#8221; button_two_icon_placement=&#8221;right&#8221; button_two_on_hover=&#8221;on&#8221; button_two_letter_spacing_hover=&#8221;0&#8243; title_font=&#8221;Open Sans||||&#8221; title_font_size=&#8221;40&#8243; button_one_text_color=&#8221;#000000&#8243; button_one_text_color_hover=&#8221;#000000&#8243; button_two_border_color=&#8221;#000000&#8243; button_two_text_color_hover=&#8221;#000000&#8243; button_one_border_color=&#8221;#000000&#8243; button_two_text_color=&#8221;#000000&#8243;]<\/p>\n<p>[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section admin_label=&#8221;section&#8221; fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; background_color=&#8221;#2ea3f2&#8243; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221;][et_pb_row admin_label=&#8221;Row&#8221;][et_pb_column type=&#8221;2_3&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;dark&#8221; text_orientation=&#8221;justified&#8221; text_font=&#8221;Open Sans||||&#8221; text_font_size=&#8221;18&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; custom_margin=&#8221;-30px|||&#8221;]<\/p>\n<div class=\"breadcrm\"><nav aria-label=\"breadcrumbs\">\n            <div class=\"breadcrumb-container theme4\">\n                <ol>\n                                    <\/ol>\n            <\/div>\n        <\/nav>    <script type=\"application\/ld+json\">\n        {\n            \"@context\": \"http:\/\/schema.org\",\n            \"@type\": \"BreadcrumbList\",\n            \"itemListElement\": [\n                            ]\n        }\n    <\/script>\n   \n    <script>\n            <\/script>\n<\/div>\n<p align=\"justify\">Sharing content with thousands of followers at once isn\u2019t the only benefit of social media for business. Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies. However, there are still skeptics who still don\u2019t see or understand the benefits of social media for their business. In this post, we go over 10 benefits of social media for business that will turn skeptics, like your  boss (or even yourself!), into believers.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;dark&#8221; text_orientation=&#8221;right&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<div class=\"hdrbtnsgrp\"><a class=\"et_pb_more_button et_pb_button et_pb_button_one\" style=\"margin-right: 10px;\" href=\"#\" data-toggle=\"modal\" data-target=\"#getintouch\">Get in touch<\/a><a class=\"et_pb_more_button et_pb_button et_pb_button_two\" href=\"#\" data-toggle=\"modal\" data-target=\"#requirement\">Download a Brochure<\/a><\/div>\n<p><!-- Modal --><\/p>\n<div id=\"getintouch\" class=\"modal fade form-popup\" tabindex=\"-1\">\n<div class=\"modal-dialog\">\n<div class=\"modal-content\">\n<div class=\"modal-header\">\n<div class=\"clsbtn\"><button class=\"close\" type=\"button\" data-dismiss=\"modal\">\u00d7<\/button><\/div>\n<h4 id=\"myModalLabel\" class=\"modal-title\">Get In Touch<\/h4>\n<\/div>\n<div class=\"modal-body\"><noscript class=\"ninja-forms-noscript-message\">\n\tNotice: JavaScript is required for this content.<\/noscript>\n<div id=\"nf-form-5-cont\" class=\"nf-form-cont\" aria-live=\"polite\" aria-labelledby=\"nf-form-title-5\" aria-describedby=\"nf-form-errors-5\" role=\"form\">\n\n    <div class=\"nf-loading-spinner\"><\/div>\n\n<\/div>\n        <!-- That data is being printed as a workaround to page builders reordering the order of the scripts loaded-->\n        <script>var formDisplay=1;var nfForms=nfForms||[];var form=[];form.id='5';form.settings={\"objectType\":\"Form Setting\",\"editActive\":false,\"last_sub\":\"70\",\"date_updated\":\"2015-12-30 11:35:57\",\"clear_complete\":\"1\",\"hide_complete\":\"1\",\"show_title\":\"0\",\"status\":\"\",\"append_page\":\"\",\"ajax\":\"1\",\"logged_in\":\"0\",\"not_logged_in_msg\":\"\",\"sub_limit_number\":\"\",\"sub_limit_msg\":\"\",\"nfinsightlycrm_create_new_contact\":\"1\",\"title\":\"Get In Touch\",\"allow_public_link\":0,\"embed_form\":\"\",\"default_label_pos\":\"above\",\"wrapper_class\":\"\",\"element_class\":\"\",\"key\":\"\",\"add_submit\":1,\"currency\":\"\",\"repeatable_fieldsets\":\"\",\"unique_field_error\":\"A form with this value has already been submitted.\",\"calculations\":[],\"container_styles_show_advanced_css\":0,\"title_styles_show_advanced_css\":0,\"row_styles_show_advanced_css\":0,\"row-odd_styles_show_advanced_css\":0,\"success-msg_styles_show_advanced_css\":0,\"error_msg_styles_show_advanced_css\":0,\"formContentData\":[{\"order\":0,\"cells\":[{\"order\":0,\"fields\":[\"textbox_6\"],\"width\":50},{\"order\":1,\"fields\":[\"textbox_7\"],\"width\":50}]},{\"order\":2,\"cells\":[{\"order\":0,\"fields\":[\"email_8\"],\"width\":\"100\"}]},{\"order\":3,\"cells\":[{\"order\":0,\"fields\":[\"textarea_9\"],\"width\":\"100\"}]},{\"order\":4,\"cells\":[{\"order\":0,\"fields\":[\"spam_10\"],\"width\":\"100\"}]},{\"order\":5,\"cells\":[{\"order\":0,\"fields\":[\"hidden_55\"],\"width\":\"100\"}]},{\"order\":6,\"cells\":[{\"order\":0,\"fields\":[\"submit_11\"],\"width\":\"100\"}]}],\"ninjaForms\":\"Ninja Forms\",\"changeEmailErrorMsg\":\"Please enter a valid email address!\",\"changeDateErrorMsg\":\"Please enter a valid date!\",\"confirmFieldErrorMsg\":\"These fields must match!\",\"fieldNumberNumMinError\":\"Number Min Error\",\"fieldNumberNumMaxError\":\"Number Max Error\",\"fieldNumberIncrementBy\":\"Please increment by \",\"fieldTextareaRTEInsertLink\":\"Insert Link\",\"fieldTextareaRTEInsertMedia\":\"Insert Media\",\"fieldTextareaRTESelectAFile\":\"Select a file\",\"formErrorsCorrectErrors\":\"Please correct errors before submitting this form.\",\"formHoneypot\":\"If you are a human seeing this field, please leave it empty.\",\"validateRequiredField\":\"This is a required field.\",\"honeypotHoneypotError\":\"Honeypot Error\",\"fileUploadOldCodeFileUploadInProgress\":\"File Upload in Progress.\",\"fileUploadOldCodeFileUpload\":\"FILE UPLOAD\",\"currencySymbol\":\"$\",\"fieldsMarkedRequired\":\"Fields marked with an <span class=\\\"ninja-forms-req-symbol\\\">*<\\\/span> are required\",\"thousands_sep\":\",\",\"decimal_point\":\".\",\"siteLocale\":\"en_US\",\"dateFormat\":\"d\\\/m\\\/Y\",\"startOfWeek\":\"1\",\"of\":\"of\",\"previousMonth\":\"Previous Month\",\"nextMonth\":\"Next Month\",\"months\":[\"January\",\"February\",\"March\",\"April\",\"May\",\"June\",\"July\",\"August\",\"September\",\"October\",\"November\",\"December\"],\"monthsShort\":[\"Jan\",\"Feb\",\"Mar\",\"Apr\",\"May\",\"Jun\",\"Jul\",\"Aug\",\"Sep\",\"Oct\",\"Nov\",\"Dec\"],\"weekdays\":[\"Sunday\",\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\"],\"weekdaysShort\":[\"Sun\",\"Mon\",\"Tue\",\"Wed\",\"Thu\",\"Fri\",\"Sat\"],\"weekdaysMin\":[\"Su\",\"Mo\",\"Tu\",\"We\",\"Th\",\"Fr\",\"Sa\"],\"recaptchaConsentMissing\":\"reCaptcha validation couldn&#039;t load.\",\"recaptchaMissingCookie\":\"reCaptcha v3 validation couldn&#039;t load the cookie needed to submit the form.\",\"recaptchaConsentEvent\":\"Accept reCaptcha cookies before sending the form.\",\"currency_symbol\":\"\",\"beforeForm\":\"\",\"beforeFields\":\"\",\"afterFields\":\"\",\"afterForm\":\"\"};form.fields=[{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":1,\"idAttribute\":\"id\",\"type\":\"textbox\",\"label\":\"Name\",\"input_limit_msg\":\"character(s) left\",\"label_pos\":\"above\",\"placeholder\":\"\",\"first_name\":\"\",\"last_name\":\"\",\"user_address_1\":\"\",\"user_address_2\":\"\",\"user_city\":\"\",\"user_zip\":\"\",\"user_phone\":\"\",\"user_email\":\"\",\"user_info_field_group\":1,\"disable_input\":0,\"mask\":\"\",\"input_limit\":\"\",\"input_limit_type\":\"char\",\"calc_auto_include\":0,\"datepicker\":0,\"user_state\":0,\"autocomplete_off\":0,\"num_sort\":0,\"admin_label\":\"\",\"nfinsightlycrm_field_map\":\"nfleads.FIRST_NAME\",\"nfinsightlycrm_entry_type\":\"none\",\"user_info_field_group_name\":\"\",\"user_info_field_group_custom\":\"\",\"show_help\":0,\"help_text\":\"\",\"show_desc\":0,\"desc_pos\":\"none\",\"desc_text\":\"\",\"element_class\":\"\",\"required\":1,\"key\":\"textbox_6\",\"default\":\"\",\"container_class\":\"\",\"manual_key\":false,\"custom_mask\":\"\",\"custom_name_attribute\":\"\",\"personally_identifiable\":\"\",\"wrap_styles_show_advanced_css\":0,\"label_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"cellcid\":\"c3369\",\"value\":\"\",\"id\":6,\"beforeField\":\"\",\"afterField\":\"\",\"parentType\":\"textbox\",\"element_templates\":[\"textbox\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":2,\"idAttribute\":\"id\",\"type\":\"textbox\",\"label\":\"Contact Number\",\"input_limit_msg\":\"character(s) left\",\"label_pos\":\"above\",\"placeholder\":\"\",\"first_name\":\"\",\"last_name\":\"\",\"user_address_1\":\"\",\"user_address_2\":\"\",\"user_city\":\"\",\"user_zip\":\"\",\"user_phone\":\"\",\"user_email\":\"\",\"user_info_field_group\":1,\"disable_input\":0,\"mask\":\"\",\"input_limit\":\"\",\"input_limit_type\":\"char\",\"calc_auto_include\":0,\"datepicker\":0,\"user_state\":0,\"autocomplete_off\":0,\"num_sort\":0,\"admin_label\":\"\",\"nfinsightlycrm_field_map\":\"nfleads.PHONE_NUMBER\",\"nfinsightlycrm_entry_type\":\"none\",\"user_info_field_group_name\":\"\",\"user_info_field_group_custom\":\"\",\"show_help\":0,\"help_text\":\"\",\"show_desc\":0,\"desc_pos\":\"none\",\"desc_text\":\"\",\"element_class\":\"\",\"required\":0,\"key\":\"textbox_7\",\"default\":\"\",\"container_class\":\"\",\"manual_key\":false,\"custom_mask\":\"\",\"custom_name_attribute\":\"\",\"personally_identifiable\":\"\",\"wrap_styles_show_advanced_css\":0,\"label_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"cellcid\":\"c3545\",\"value\":\"\",\"id\":7,\"beforeField\":\"\",\"afterField\":\"\",\"parentType\":\"textbox\",\"element_templates\":[\"textbox\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":3,\"idAttribute\":\"id\",\"type\":\"email\",\"def_id\":14,\"label\":\"Contact Email\",\"label_pos\":\"above\",\"mask\":\"\",\"datepicker\":0,\"send_email\":0,\"from_email\":0,\"first_name\":0,\"last_name\":0,\"from_name\":0,\"user_address_1\":0,\"user_address_2\":0,\"user_city\":0,\"user_zip\":0,\"user_phone\":0,\"user_info_field_group\":1,\"show_help\":0,\"help_text\":\"\",\"calc_auto_include\":0,\"calc_option\":0,\"conditional\":\"\",\"placeholder\":\"\",\"disable_input\":0,\"input_limit\":\"\",\"input_limit_type\":\"char\",\"input_limit_msg\":\"\",\"user_state\":0,\"autocomplete_off\":0,\"num_sort\":0,\"admin_label\":\"\",\"nfinsightlycrm_field_map\":\"nfleads.EMAIL_ADDRESS\",\"nfinsightlycrm_entry_type\":\"none\",\"user_info_field_group_name\":\"\",\"user_info_field_group_custom\":\"\",\"show_desc\":0,\"desc_pos\":\"none\",\"desc_text\":\"\",\"element_class\":\"\",\"required\":1,\"key\":\"email_8\",\"default\":\"\",\"container_class\":\"\",\"custom_name_attribute\":\"email\",\"personally_identifiable\":1,\"wrap_styles_show_advanced_css\":0,\"label_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"cellcid\":\"c3376\",\"value\":\"\",\"id\":8,\"beforeField\":\"\",\"afterField\":\"\",\"parentType\":\"email\",\"element_templates\":[\"email\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":4,\"idAttribute\":\"id\",\"type\":\"textarea\",\"label\":\"Enquiry\",\"input_limit_msg\":\"character(s) left\",\"label_pos\":\"above\",\"default_value\":\"\",\"textarea_rte\":0,\"textarea_media\":0,\"disable_rte_mobile\":0,\"input_limit\":\"\",\"input_limit_type\":\"char\",\"calc_auto_include\":0,\"num_sort\":0,\"admin_label\":\"\",\"nfinsightlycrm_field_map\":\"nfleads.CUSTOMFIELDS.LEAD_FIELD_6\",\"nfinsightlycrm_entry_type\":\"none\",\"show_help\":0,\"help_text\":\"\",\"show_desc\":0,\"desc_pos\":\"none\",\"desc_text\":\"\",\"element_class\":\"\",\"required\":0,\"default\":\"\",\"key\":\"textarea_9\",\"placeholder\":\"\",\"container_class\":\"\",\"manual_key\":false,\"wrap_styles_show_advanced_css\":0,\"label_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"cellcid\":\"c3379\",\"value\":\"\",\"id\":9,\"beforeField\":\"\",\"afterField\":\"\",\"parentType\":\"textarea\",\"element_templates\":[\"textarea\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":5,\"idAttribute\":\"id\",\"type\":\"spam\",\"label\":\"What is thirteen minus 6? (spam check)\",\"input_limit_msg\":\"character(s) left\",\"label_pos\":\"above\",\"spam_answer\":7,\"show_help\":0,\"help_text\":\"\",\"show_desc\":0,\"desc_pos\":\"none\",\"desc_text\":\"\",\"element_class\":\"\",\"required\":1,\"key\":\"spam_10\",\"default\":\"\",\"placeholder\":\"\",\"container_class\":\"\",\"input_limit\":\"\",\"input_limit_type\":\"characters\",\"manual_key\":true,\"admin_label\":\"\",\"wrap_styles_show_advanced_css\":0,\"label_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"cellcid\":\"c3382\",\"value\":\"\",\"id\":10,\"beforeField\":\"\",\"afterField\":\"\",\"parentType\":\"spam\",\"element_templates\":[\"textbox\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":6,\"idAttribute\":\"id\",\"type\":\"hidden\",\"label\":\"Hidden Field\",\"input_limit_msg\":\"character(s) left\",\"send_email\":0,\"calc_auto_include\":0,\"num_sort\":0,\"admin_label\":\"\",\"nfinsightlycrm_field_map\":\"nfleads.LAST_NAME\",\"nfinsightlycrm_entry_type\":\"none\",\"show_desc\":0,\"desc_pos\":\"none\",\"desc_text\":\"\",\"element_class\":\"\",\"default\":\".\",\"key\":\"hidden_55\",\"wrap_styles_show_advanced_css\":0,\"label_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"cellcid\":\"c3385\",\"id\":55,\"beforeField\":\"\",\"afterField\":\"\",\"value\":\".\",\"label_pos\":\"above\",\"parentType\":\"hidden\",\"element_templates\":[\"hidden\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap-no-label\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":7,\"idAttribute\":\"id\",\"type\":\"submit\",\"label\":\"Submit\",\"input_limit_msg\":\"character(s) left\",\"show_help\":0,\"help_text\":\"\",\"show_desc\":0,\"desc_pos\":\"none\",\"desc_text\":\"\",\"processing_label\":\"Processing\",\"element_class\":\"\",\"key\":\"submit_11\",\"container_class\":\"\",\"wrap_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"submit_element_hover_styles_show_advanced_css\":0,\"cellcid\":\"c3388\",\"id\":11,\"beforeField\":\"\",\"afterField\":\"\",\"value\":\"\",\"label_pos\":\"above\",\"parentType\":\"textbox\",\"element_templates\":[\"submit\",\"button\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap-no-label\"}];nfForms.push(form);<\/script>\n                <script id=\"nf-tmpl-cell\" type=\"text\/template\">\n            <nf-fields><\/nf-fields>\n        <\/script>\n\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\n            <nf-cells><\/nf-cells>\n        <\/script>\n\n        <\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- Modal 2 --><\/p>\n<div id=\"requirement\" class=\"modal fade form-popup\" tabindex=\"-1\">\n<div class=\"modal-dialog\">\n<div class=\"modal-content\">\n<div class=\"modal-header\">\n<div class=\"clsbtn\"><button class=\"close\" type=\"button\" data-dismiss=\"modal\">\u00d7<\/button><\/div>\n<h4 id=\"myModalLabel\" class=\"modal-title\">Download a Brochure<\/h4>\n<\/div>\n<div class=\"modal-body\"><noscript class=\"ninja-forms-noscript-message\">\n\tNotice: JavaScript is required for this content.<\/noscript>\n<div id=\"nf-form-14-cont\" class=\"nf-form-cont\" aria-live=\"polite\" aria-labelledby=\"nf-form-title-14\" aria-describedby=\"nf-form-errors-14\" role=\"form\">\n\n    <div class=\"nf-loading-spinner\"><\/div>\n\n<\/div>\n        <!-- That data is being printed as a workaround to page builders reordering the order of the scripts loaded-->\n        <script>var formDisplay=1;var nfForms=nfForms||[];var form=[];form.id='14';form.settings={\"objectType\":\"Form Setting\",\"editActive\":false,\"date_updated\":\"2018-03-08 11:46:58\",\"clear_complete\":\"1\",\"hide_complete\":\"1\",\"show_title\":\"0\",\"status\":\"\",\"append_page\":\"\",\"ajax\":\"1\",\"logged_in\":\"0\",\"not_logged_in_msg\":\"\",\"sub_limit_number\":\"\",\"sub_limit_msg\":\"\",\"nfinsightlycrm_create_new_contact\":\"1\",\"last_sub\":\"54\",\"title\":\"Download a brochure\",\"allow_public_link\":0,\"embed_form\":\"\",\"default_label_pos\":\"above\",\"wrapper_class\":\"\",\"element_class\":\"\",\"key\":\"\",\"add_submit\":1,\"currency\":\"\",\"repeatable_fieldsets\":\"\",\"unique_field_error\":\"A form with this value has already been submitted.\",\"calculations\":[],\"container_styles_show_advanced_css\":0,\"title_styles_show_advanced_css\":0,\"row_styles_show_advanced_css\":0,\"row-odd_styles_show_advanced_css\":0,\"success-msg_styles_show_advanced_css\":0,\"error_msg_styles_show_advanced_css\":0,\"formContentData\":[{\"order\":0,\"cells\":[{\"order\":0,\"fields\":[\"textbox_50\"],\"width\":50},{\"order\":1,\"fields\":[\"email_51\"],\"width\":50}]},{\"order\":2,\"cells\":[{\"order\":0,\"fields\":[\"spam_52\"],\"width\":\"100\"}]},{\"order\":3,\"cells\":[{\"order\":0,\"fields\":[\"hidden_58\"],\"width\":\"100\"}]},{\"order\":4,\"cells\":[{\"order\":0,\"fields\":[\"submit_53\"],\"width\":\"100\"}]}],\"ninjaForms\":\"Ninja Forms\",\"changeEmailErrorMsg\":\"Please enter a valid email address!\",\"changeDateErrorMsg\":\"Please enter a valid date!\",\"confirmFieldErrorMsg\":\"These fields must match!\",\"fieldNumberNumMinError\":\"Number Min Error\",\"fieldNumberNumMaxError\":\"Number Max Error\",\"fieldNumberIncrementBy\":\"Please increment by \",\"fieldTextareaRTEInsertLink\":\"Insert Link\",\"fieldTextareaRTEInsertMedia\":\"Insert Media\",\"fieldTextareaRTESelectAFile\":\"Select a file\",\"formErrorsCorrectErrors\":\"Please correct errors before submitting this form.\",\"formHoneypot\":\"If you are a human seeing this field, please leave it empty.\",\"validateRequiredField\":\"This is a required field.\",\"honeypotHoneypotError\":\"Honeypot Error\",\"fileUploadOldCodeFileUploadInProgress\":\"File Upload in Progress.\",\"fileUploadOldCodeFileUpload\":\"FILE UPLOAD\",\"currencySymbol\":\"$\",\"fieldsMarkedRequired\":\"Fields marked with an <span class=\\\"ninja-forms-req-symbol\\\">*<\\\/span> are required\",\"thousands_sep\":\",\",\"decimal_point\":\".\",\"siteLocale\":\"en_US\",\"dateFormat\":\"d\\\/m\\\/Y\",\"startOfWeek\":\"1\",\"of\":\"of\",\"previousMonth\":\"Previous Month\",\"nextMonth\":\"Next Month\",\"months\":[\"January\",\"February\",\"March\",\"April\",\"May\",\"June\",\"July\",\"August\",\"September\",\"October\",\"November\",\"December\"],\"monthsShort\":[\"Jan\",\"Feb\",\"Mar\",\"Apr\",\"May\",\"Jun\",\"Jul\",\"Aug\",\"Sep\",\"Oct\",\"Nov\",\"Dec\"],\"weekdays\":[\"Sunday\",\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\"],\"weekdaysShort\":[\"Sun\",\"Mon\",\"Tue\",\"Wed\",\"Thu\",\"Fri\",\"Sat\"],\"weekdaysMin\":[\"Su\",\"Mo\",\"Tu\",\"We\",\"Th\",\"Fr\",\"Sa\"],\"recaptchaConsentMissing\":\"reCaptcha validation couldn&#039;t load.\",\"recaptchaMissingCookie\":\"reCaptcha v3 validation couldn&#039;t load the cookie needed to submit the form.\",\"recaptchaConsentEvent\":\"Accept reCaptcha cookies before sending the form.\",\"currency_symbol\":\"\",\"beforeForm\":\"\",\"beforeFields\":\"\",\"afterFields\":\"\",\"afterForm\":\"\"};form.fields=[{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":1,\"idAttribute\":\"id\",\"type\":\"textbox\",\"label\":\"Name\",\"input_limit_msg\":\"character(s) left\",\"label_pos\":\"above\",\"placeholder\":\"\",\"first_name\":\"\",\"last_name\":\"\",\"user_address_1\":\"\",\"user_address_2\":\"\",\"user_city\":\"\",\"user_zip\":\"\",\"user_phone\":\"\",\"user_email\":\"\",\"user_info_field_group\":1,\"disable_input\":0,\"mask\":\"\",\"input_limit\":\"\",\"input_limit_type\":\"char\",\"calc_auto_include\":0,\"datepicker\":0,\"user_state\":0,\"autocomplete_off\":0,\"num_sort\":0,\"admin_label\":\"\",\"nfinsightlycrm_field_map\":\"nfleads.FIRST_NAME\",\"nfinsightlycrm_entry_type\":\"none\",\"user_info_field_group_name\":\"\",\"user_info_field_group_custom\":\"\",\"show_help\":0,\"help_text\":\"\",\"show_desc\":0,\"desc_pos\":\"none\",\"desc_text\":\"\",\"element_class\":\"\",\"required\":1,\"key\":\"textbox_50\",\"default\":\"\",\"container_class\":\"\",\"manual_key\":false,\"custom_mask\":\"\",\"custom_name_attribute\":\"\",\"personally_identifiable\":\"\",\"wrap_styles_show_advanced_css\":0,\"label_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"cellcid\":\"c3361\",\"value\":\"\",\"id\":50,\"beforeField\":\"\",\"afterField\":\"\",\"parentType\":\"textbox\",\"element_templates\":[\"textbox\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":2,\"idAttribute\":\"id\",\"type\":\"email\",\"def_id\":14,\"label\":\"Email id\",\"label_pos\":\"above\",\"mask\":\"\",\"datepicker\":0,\"send_email\":0,\"from_email\":0,\"first_name\":0,\"last_name\":0,\"from_name\":0,\"user_address_1\":0,\"user_address_2\":0,\"user_city\":0,\"user_zip\":0,\"user_phone\":0,\"user_info_field_group\":1,\"show_help\":0,\"help_text\":\"\",\"calc_auto_include\":0,\"calc_option\":0,\"conditional\":\"\",\"placeholder\":\"\",\"disable_input\":0,\"input_limit\":\"\",\"input_limit_type\":\"char\",\"input_limit_msg\":\"\",\"user_state\":0,\"autocomplete_off\":0,\"num_sort\":0,\"admin_label\":\"\",\"nfinsightlycrm_field_map\":\"nfleads.EMAIL_ADDRESS\",\"nfinsightlycrm_entry_type\":\"none\",\"user_info_field_group_name\":\"\",\"user_info_field_group_custom\":\"\",\"show_desc\":0,\"desc_pos\":\"none\",\"desc_text\":\"\",\"element_class\":\"\",\"required\":1,\"key\":\"email_51\",\"default\":\"\",\"container_class\":\"\",\"custom_name_attribute\":\"email\",\"personally_identifiable\":1,\"wrap_styles_show_advanced_css\":0,\"label_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"cellcid\":\"c3503\",\"value\":\"\",\"id\":51,\"beforeField\":\"\",\"afterField\":\"\",\"parentType\":\"email\",\"element_templates\":[\"email\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":3,\"idAttribute\":\"id\",\"type\":\"spam\",\"label\":\"What is thirteen minus 6? (spam check)\",\"input_limit_msg\":\"character(s) left\",\"label_pos\":\"above\",\"spam_answer\":7,\"show_help\":0,\"help_text\":\"\",\"show_desc\":0,\"desc_pos\":\"none\",\"desc_text\":\"\",\"element_class\":\"\",\"required\":1,\"key\":\"spam_52\",\"default\":\"\",\"placeholder\":\"\",\"container_class\":\"\",\"input_limit\":\"\",\"input_limit_type\":\"characters\",\"manual_key\":true,\"admin_label\":\"\",\"wrap_styles_show_advanced_css\":0,\"label_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"cellcid\":\"c3368\",\"value\":\"\",\"id\":52,\"beforeField\":\"\",\"afterField\":\"\",\"parentType\":\"spam\",\"element_templates\":[\"textbox\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":4,\"idAttribute\":\"id\",\"type\":\"hidden\",\"label\":\"Download a Brochure\",\"input_limit_msg\":\"character(s) left\",\"send_email\":0,\"calc_auto_include\":0,\"num_sort\":0,\"admin_label\":\"\",\"nfinsightlycrm_field_map\":\"nfleads.LAST_NAME\",\"nfinsightlycrm_entry_type\":\"none\",\"show_desc\":0,\"desc_pos\":\"none\",\"desc_text\":\"\",\"element_class\":\"\",\"default\":\".http:\\\/\\\/www.yantradigital.com\\\/digital-marketing\\\/home\\\/m6\\\/\",\"key\":\"hidden_58\",\"wrap_styles_show_advanced_css\":0,\"label_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"cellcid\":\"c3371\",\"id\":58,\"beforeField\":\"\",\"afterField\":\"\",\"value\":\".http:\\\/\\\/www.yantradigital.com\\\/digital-marketing\\\/home\\\/m6\\\/\",\"label_pos\":\"above\",\"parentType\":\"hidden\",\"element_templates\":[\"hidden\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap-no-label\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":5,\"idAttribute\":\"id\",\"type\":\"submit\",\"label\":\"Submit\",\"input_limit_msg\":\"character(s) left\",\"show_help\":0,\"help_text\":\"\",\"show_desc\":0,\"desc_pos\":\"none\",\"desc_text\":\"\",\"processing_label\":\"Processing\",\"element_class\":\"\",\"key\":\"submit_53\",\"container_class\":\"\",\"wrap_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"submit_element_hover_styles_show_advanced_css\":0,\"cellcid\":\"c3374\",\"id\":53,\"beforeField\":\"\",\"afterField\":\"\",\"value\":\"\",\"label_pos\":\"above\",\"parentType\":\"textbox\",\"element_templates\":[\"submit\",\"button\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap-no-label\"}];nfForms.push(form);<\/script>\n                <script id=\"nf-tmpl-cell\" type=\"text\/template\">\n            <nf-fields><\/nf-fields>\n        <\/script>\n\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\n            <nf-cells><\/nf-cells>\n        <\/script>\n\n        <\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Text&#8221; background_layout=&#8221;dark&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; text_font=&#8221;Open Sans||||&#8221; text_font_size=&#8221;18&#8243; custom_margin=&#8221;-10px|||&#8221;]<\/p>\n<h1>Here are 10 benefits of social media for business<\/h1>\n<p><strong>1. Social media is an easy way to learn about your audience<\/strong><\/p>\n<p align=\"justify\">For businesses in any industry, the key to success is knowing your audience. Social media makes this possible, and easier to accomplish than ever. With tools like Facebook Insights in Hootsuite you can learn the dominant languages spoken among your social media audience, as well as their age and gender. This knowledge can help you cater campaigns and product offers to your target audience, which will provide you a better return on investment.<\/p>\n<p><strong>2. Social media helps target audiences more effectively<\/strong><\/p>\n<p align=\"justify\">Geo-targeting is an effective way to send your message out to a specific audience or demographic based on their location. Social networks like Facebook and Twitter have tools that allow you to communicate the right kind of content to your audience. For example, in Hootsuite you can target by \u2018Location\u2019, \u2018Language\u2019, \u2018Age\u2019, \u2018Gender\u2019, \u2018Relationship status\u2019, \u2018Interested in\u2019, and \u2018Education\u2019 on Facebook, and \u2018Country(s)\u2019 on Twitter. For example, if you want to send out a post to people who speak Spanish, geo-targeting is an easy and effective way to do it.<\/p>\n<p><strong>3. Social media helps find new customers and expand your audience<\/strong><\/p>\n<p align=\"justify\">Social networks like Twitter allow small businesses to locate their current customers or seek out potential customers. For example, if you open a new coffee shop in the neighbourhood, you can create a geo search in Hootsuite to locate anyone tweeting about needing a morning cup of joe within your area. After locating those tweeting about coffee, you can start reaching out to them, and invite them to come try a hot bevvy at your new coffee shop.<\/p>\n<p><strong>4. Social media allows you to receive instant feedback from your customers\u2019 perspective<\/strong><\/p>\n<p align=\"justify\">Social media for business gives you instant access to positive or negative feedback, which provides you with valuable insights on the customer perspective. For example, if you launch a new product and share it on social media, you\u2019ll instantly learn what your customers think of it. Another way to gain customer perspective with social media is by learning how they use your product; brands often base new products or services on their customers\u2019 original ideas.<\/p>\n<p><strong>5. Improve market intelligence and get ahead of your competitors with social media<\/strong><\/p>\n<p align=\"justify\">With social media monitoring you can gain key information on your competitors, therefore improving your market intelligence. This kind of intel will allow you to make strategic business decisions in order to stay ahead of your competition. For example, you can create search streams in Hootsuite to monitor mentions of your competitor\u2019s name or product. Based on your search results, you can improve your business to offer something your competitors are missing.<\/p>\n<p><strong>6. Social media can help increase website traffic and search ranking<\/strong><\/p>\n<p align=\"justify\">So you built a website for your company, now what? One of the best benefits of social media for business is using it to increase your website traffic. Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be. For example, if every person who follows Hootsuite on Twitter retweets this post, it\u2019s more likely to rank higher in Google\u2019s search engine results page for variations of \u201csocial media for business.\u201d<\/p>\n<p><strong>7. Share content easier and faster with social media<\/strong><\/p>\n<p align=\"justify\">In the past, marketers faced the challenge of ensuring their content reaches their customers in the shortest possible time. With the help of social media, sharing content got easier and faster. When you use social media for business, specifically for sharing content about your business or for content curation, all you need to do is simply share it on your brand\u2019s social network accounts. But keep in mind that getting your customers to share your content with their followers means you need to make sure your social media content aligns to your brand and interests your audience.<\/p>\n<p><strong>8. Social media helps generate leads for one third of the cost<\/strong><\/p>\n<p align=\"justify\">Social media is an easy way to generate leads. For example, Hootsuite\u2019s marketing department was built around content and social platforms, and Twitter ads has allowed us to scale, increase reach, and fuel demand generation. Hootsuite promotes two types of content via Twitter Ads: ungated content (free content requiring no email address for access) and gated content (free content requiring an email). Sharing gated content on social media is a great way for any company to generate leads.<\/p>\n<p><strong>9. Create meaningful relationships with customers through social media<\/strong><\/p>\n<p align=\"justify\">Social media is great for creating meaningful relationships with your customers. For example, social media allows tourism brands to create dialogue with travellers, therefore creating relationships with customers before, during, and after they have booked a trip with the company. This kind of social media dialogue between brands and customers is something traditional advertising will never achieve.<\/p>\n<p><strong>10. Social media lets you increase brand awareness and reach with little to no budget<\/strong><\/p>\n<p align=\"justify\">Social media for business has allowed companies to increase brand awareness and reach of their brand at little to no cost. The costs associated with these strategies are a lot higher with traditional advertising methods. Recently, marketing departments across companies started hiring community managers to increase brand awareness and reach through social media. Community managers foster relationships with online audiences in different regions. At Hootsuite, we have community managers for each of our three regions: APAC, EMEA, and The Americas. This helps us make sure we keep expanding the reach of our brand to those regions and maintain relationships with key stakeholders.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><nav aria-label=\"breadcrumbs\">\n            <div class=\"breadcrumb-container theme4\">\n                <ol>\n                                    <\/ol>\n            <\/div>\n        <\/nav>    <script type=\"application\/ld+json\">\n        {\n            \"@context\": \"http:\/\/schema.org\",\n            \"@type\": \"BreadcrumbList\",\n            \"itemListElement\": [\n                            ]\n        }\n    <\/script>\n   \n    <script>\n            <\/script>\n Sharing content with thousands of followers at once isn\u2019t the only benefit of social media for business. Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies. However, there are still skeptics who still don\u2019t see or understand the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.yantradigital.com\/digital-marketing\/wp-json\/wp\/v2\/pages\/215"}],"collection":[{"href":"https:\/\/www.yantradigital.com\/digital-marketing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.yantradigital.com\/digital-marketing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.yantradigital.com\/digital-marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yantradigital.com\/digital-marketing\/wp-json\/wp\/v2\/comments?post=215"}],"version-history":[{"count":48,"href":"https:\/\/www.yantradigital.com\/digital-marketing\/wp-json\/wp\/v2\/pages\/215\/revisions"}],"predecessor-version":[{"id":837,"href":"https:\/\/www.yantradigital.com\/digital-marketing\/wp-json\/wp\/v2\/pages\/215\/revisions\/837"}],"wp:attachment":[{"href":"https:\/\/www.yantradigital.com\/digital-marketing\/wp-json\/wp\/v2\/media?parent=215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}