Customer Centric Marketing

This year the trend for customer centric marketing is higher than ever. From using analytics to predict what customers want, to leveraging big data to deliver a personaliseuser experance.

There are many aspects to customer centric marketing, including: the customer experience, customer journeys, customer insights and other ways of analysing, attracting and delighting customers. The following top marketing trends for 2016 can help you be more customer focused and stay ahead of the competition.

1. An app for everything.
Gone are the days of just mobile apps. Now we develop apps for all mobile devices, smart TV, game consoles and good old web apps. Apps give marketers the opportunity to go to where their audience is and talk directly to them.

2. Interactive content.
In 2016 content has to be interactive. Gone are the days of static content. Engagement is the buzzword. With proper engagement comes higher conversion.

3. Insight-driven marketing.
Digital now allows marketers to measure everything and leverage big data. With these tools marketers know more about the audience then they know about themselves. This makes it possible to converse with people about their interests and what they need. It turns traditional marketing on its head.

4. Advocate marketing.
If you give your customers a great experience with your business, you’ll get referrals. Marketing to and through advocates in 2016 will prove to be a more effective way to promote referrals than other forms of incentives programs. It is now much easier to identify influencers and advocates than ever before.

5. Marketing Tools.
In 2016, marketers will use multiple digital marketing tools and will require these tools to be plumbed together. This will allow the analysis of customer interactions across different types of marketing campaigns. These tools include technologies such as data management platforms (DMPs), tag management, cloud connectors, user management and application program interface (API) services. These key system connectors will help you maintain the flexibility to use a variety of marketing technologies while maintaining consistency in campaign management and reporting.