Increased traffic through your business’ website
Video implementation increases traffic through your website as it boosts your search engine optimisation rankings, allowing you to rank higher in search engine results and become visible to a larger audience.
Video also allows you to portray a certain message which may not be possible via different marketing mediums. As mentioned previously, Forrester report that 1.8m words is the value of 1 minute of video. Forbes research suggests that 65% of executives have visited a vendor’s site after watching a video, which supports the view that video is becoming pivotal for business vendors, whether B2B or B2C.
Increased conversion rates
Video is quickly becoming the most prominent and effective marketing medium for businesses. People better engage with video content and are more likely to purchase from your business if you incorporate video into your website. According to ComScore, 64% of consumers are more likely to buy a product after watching a video about it. Additionally, Unbounce report that using video on landing pages can increase conversion by 80%.
The statistics above go a long way in demonstrating the importance of integrating video into your website and incorporating a video strategy into your overall marketing strategy.
Why you need video for SEO ?
http://www.yantradigitalmedia.com/YDM-uses-of-video/why-you-need-video-for-SEO.html
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