What is Digital Strategy?
Forrester’s State of Digital Business 2014 survey results highlighted a knowledge gap concerning digital strategy.
74% of Executives have a Digital Strategy. Only 15% of the Executives believe they can execute the digital strategy.
This is strongly indicative that there is much confusion among most as to what exactly digital strategy is and how it is best executed. Let’s break it down and define the term.
Digital is the application of information and technology to raise human performance.
Strategy is a plan of action designed to achieve a long-term or overall aim.
The question then becomes, how can businesses achieve their aims by using information and technology to raise human performance?
The key lies in a business’s digital strategy becoming the essence of their business strategy.
By combining the two, businesses apply information and technology to raise human performance in order to achieve long term business aims. It is the abilities developed by applying information and technology, that allows businesses to create value and therefore maximise their competitive advantage.
Yantra Digital’s high-level summary of what Digital Strategy is comprised of:
A digital strategy is an extension of your regular business plan that details how digital initiatives can contribute to the success of the vision, the goals, and opportunities contained in the business plan.
Creating the best digital brand representation of your business and developing digital user behaviours that maximise ROI.
Boosting engagement with your target audience using a combination of social media strategy and video. Engage with your target audience the way they want you to – through all devices and applications.
Creating engaging content, which reaches larger and more relevant audiences with calls to action alongside the content, allowing you to maximise conversion rates.