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The Radisson Barbados were seeking new methods of engaging with their target audience in order to increase their bookings. We consulted and implemented a new digital strategy based on maximising target user engagement and ROI. This entailed building a story of unique innovative brand videos based on the expected Radisson experience. As a result, their social media reach and engagement increased, leading to more focused traffic to their website, leading to higher conversion.
The two key purposes for why video should form an integral part of your digital strategy are for target-user engagement and increased conversion rate.
Target-user Engagement There has been a huge increase in the viewing of video content in recent years. At present, it is proving to be the most effective way of communicating with and engaging target audiences.
Forbes powerfully expressed how pivotal video is to target-user engagement through research suggesting, “65% of executives have visited a vendor’s site after watching a video”.
Increased Conversion rate By engaging with your target audience through effective mediums such as video, you allow your business the opportunity to significantly increase conversion rate.
Research suggests that the average internet user spends 88% more time on a website with a video. Further research has shown that using video on landing pages can increase conversion by 80%.
Yantra Digital’s Top Video Tip of the Week Integrate a video strategy into your digital strategy in order to maximise profit and engagement among your target audience.