Social Media Strategy is the proper and effective use of Social Media to build communities, conversations and relationships with your target audience.
Social media is very effective in improving the experience of existing customers and reaching out to potential customers by building a strong brand presence across social media platforms.
If implemented effectively, a social media strategy assists in enhancing the organisation’s brand presence on the social media platforms; primarily Facebook and Twitter. It also assists by reaching ‘directly’ to your existing customers to obtain useful insights into their experience with both positive and negative feedback.
Why is social media strategy important?
- 67% of Twitter users are more likely to buy from brands they follow.
- 90% of marketers say social media has generated exposure for their business.
- 77% of marketers say social media has increased website traffic for their business
- 72% of marketers say social media helps them develop loyal fans.
Yantra Digital’s High Level guidance to best practice Social Media Strategy
- Use the most common platforms
- Facebook, Twitter, Youtube, Instagram and Pinterest.
- Build a “one-year roadmap” of your business, allowing you to manage content posting in advance:
- Topical issues
- Seasonal trends
- Upcoming events
- Local news
- Build your communities and engage with them
- Build your community & gain more followers
- Keep followers loyal by posting engaging content
- Post content regularly to keep followers engaged over a longer time-frame