Last year Gather research showed that two-thirds of corporates expect to increase their use of digital by 2016. This year we have seen that digital is now so pervasive that companies need to invest just to keep up.
So what is all the fuss about? Aren’t we already digital? Many organisations don’t even know where to start.
Here are four steps to get you on your way.
Step 1.
Invest in a creating a digital strategy. This should be aligned to your business strategy, otherwise it won’t deliver the business outcomes you need.
The good news is that you don’t need to go this by yourself. Yantra’s digital consultants work with leading organisations to help them to develop a digital strategy geared to deliver the business outcomes they want.
Step 2.
Develop a plan which delivers on the digital strategy. This does not need to be all or nothing. A good plan is a roadmap which includes phased deliverables.
Step 3.
Measure everything. If you can’t measure something, you can’t manage it. Digital allows you to automate measurement. This means it will be measured as it takes little or no effort.
There is a very true saying in marketing; “I know half of my marketing spend is not effective. I just don’t know which half.” Digital allows you to know where every last penny is spent and what ROI you are achieving.
Step 4.
DO IT NOW! There I said it. Don’t put it off. Don’t do it after the next important thing in your business, or wait for next year’s budget. DO IT NOW. If you don’t, you are wasting money.
A well implemented digital strategy will deliver measurable business results from day one.
Your competitors are already doing this, so you need to be investing to stay in the game.
Bonus Step.
Investing in digital will give you more time to focus on your business as the processes are largely automated.
In Summary:
Get started today by investing in developing a digital strategy. Don’t do it alone, use professionals to create your strategy, roadmap and implementation plan.