Why is Social Media Strategy important?

Social media is an important tool that can be used to help you achieve a variety of your business goals.

Social Media assists in:

• Enhancing your brand presence through your social media platforms; primarily Facebook and Twitter.
• Reaching ‘directly’ to your existing customers to learn about their experience and to get useful reviews with both positive and negative feedback.
• Recovering dissatisfied customers by addressing their issues.
• Reaching out to the potential new customers.

The use of Social Media platforms is a low cost method of marketing and as there is a growing adoption of Social Media strategy, it is critical that you reach your potential and existing audience through this medium.

83% of marketers indicate that social media is important for their business, which strongly illustrates the increasing importance of implementing a Social Media Strategy.

Additionally, 84% of B2B marketers use social media in some form. Therefore, you cannot afford to fall behind!